International Market Campaign for Global Marketing- myassignmenthelp

Question: Discuss about theInternational Market Campaign for Global Marketing. Answer: Introduction Global marketing is one of the subjects that have gotten a lot of concern from both the business scholars as well as researchers. Marketing managers serve crucial roles as far as international marketing is concerned as they have to do prior research on the market patterns and other variables. Marketing a product of a particular company to other countries in the international market must always be accompanied by research on variables that may affect the global marketing campaign of that product to the proposed country. As a result, therefore, marketing managers are charged with the duty to ensure that such information is collected and availed to the company so that informed decisions can be made. The purpose of this study is to give a report concerning the marketing of Australian Ugg Boots in China as the hired marketing manager of the company by its CEO. This report will discuss the variables that may affect the international marketing of the Australian Ugg Boots. These variables are economic, political, social, financial and technological. The report will give a brief overview and background of the product as well as the selected country and then discuss how these variables may affect the sale of this product in that given country. Background information on the product Ugg boots are both sex boots originating from Australia that is made up of sheepskins by the Australian Ugg Boots Pty Company. Initially, the retailers of these boots sourced them from different manufacturers and sold them to customers directly. However, after some time the suppliers began reducing selections as well as selling the products abroad something that negatively affected the sellers(Kumar, 2017). The move left the sellers with no choice other than accepting any quality because there was no variety to choose. However, these sellers felt that it was time to reclaim their quality and innovation in their industry and therefore decided to own theirs without looking back or quitting the business. This company selects components that are of the highest quality including quality threads, natural sheepskins as well as hard wearing soles. Background of China The peoples republic of China famously known as just China is located in East Asia and it covers 960, 0000 square kilometers. Its capital city is Beijing, and the largest city is Shanghai. It is the most populous country in the world with a population of 1.404 billion people(Joshi, 2016). China is associated with the origin of many elements related to the modern world such as the compass, gunpowder, credit banking, paper, and money. Currently, China is undergoing the second industrial revolution after the abandonment of the rigid communist rule. It now has the worlds fastest growing economy and has set a space exploration programme with the intentions of setting up a station in space by the year 2020. Factors that may affect the international marketing campaign of the product As mentioned earlier in this report, taking a product into the international market is usually challenging and affected by some variables. These variables that may affect the international marketing campaign of Australian Ugg Boots in China are discussed below: Economic and financial variables Economic factors affect the launch of any product to a new country in some ways. The ability of the citizens of China to buy the Australian Ugg Boots will depend on the economic status of China. Currently, the per capita income of a whole household in China is estimated to be 711.35 USD(Al-Dmour, 2015). This fact means that the financial stability of many of its citizens is low. Again, most of the people living in the rural areas are not economically stable. As a result, this fact might adversely affect the international marketing campaign of these boots in China. Therefore, people may opt to spend the littlies amount of income they get on basic needs. The class or social status of most of the population will also affect the sale of this product. However, since these boots are considered as footwear for any social class, this aspect would not have much impact on the success of the international marketing campaign. Another economic factor is payment method(Ahmed, 2014). Considering China, debit and credit cards, travelers' cheques, as well as other online payment options, are some of the payment methods used. This fact implies that the sale of this product will not be barred by lack of appropriate payment methods Political factors Political factors significantly affect international marketing. Some countries have strict trading policies and bureaucracies towards foreign investment, something that scares away foreign investors. China is one of the nations that values international trade(Jahanmir, 2017). On the same note, it has a free trade agreement with Australia and something that will positively affect the sale of this product in China(Awan, 2014). In cases where a government restricts free trade or has unfavorable trade policies like Thailand, it becomes difficult for foreign companies to sell their products there. In most cases, some countries come up with strict trading policies with the intention of protecting the domestic companies from unfair competition as well as guarding the countrys balance of payment. However, this has not been the case in China(Galan Ladero, 2015). Research shows that Chinas economy is rapidly growing even without trade restrictions. Absence trade restrictions will positively impact the idea of the sale of the Australian Ugg Boots in the country. Socio-cultural variables The social behavior and culture of a country affect international trade so much. Research has to be done to reveal whether the consumption of the product intended for sale in that country conforms to the culture and the patterns of life of the country in question(Dunning, 2016). Marketing managers who do not do prior research on the culture and social norms of the country targeted may fail the company when supplies start flowing into a country without purchases. The language problem is one of the critical factors affecting international trade. Depending on the dialect of different countries, different words mean different things(Vahlne, 2017). For instance, the first time coca cola was introduced into China it was translated as female horse stuffed with wax. This wrong interpretation will always bring a negative impact to the sale of the products in that given country(Elias, 2014). It has to be appreciated that the widely spoken language in China is Chinese and therefore any adverts concerning the products will do better if they are translated into that language so that all the people can completely understand the product. Country's taste and preference also dramatically affect international trade. For instance, some countries like India have a negative perception of the consumption of meat. However the people of China do not have superstitions or negative cultures concerning wearing of boots, two things should be considered. Firstly, most people in China love either open shoes or closed shoes that do not cover most of their leg(Ainin, 2015). That means that these specifications have to be met. Secondly, the people in China have considerably small feet as compared to people from other parts of the world. Therefore, the boots must be designed in a way that they suit the China market. Consumer habits also affect international trade. A marketing manager has to research whether decision making in the country is individual or peer-influence. That will dictate to whom the product will be directed. It will also suggest the importance of the use of opinion leaders to successfully introduce the product(Tadasse, 2015). Luckily, in China decision making is individual and thus people can make a personal decision on whether to buy the product or not based on their judgements. Technological factors Technological factors have a significant influence on international marketing. Advancement in modern technology and virtual connectivity has enabled companies to develop robust supply chains that have eased the distribution of products globally(Yule, 2016). New technologies have increased productivity and lowered the cost of production so that more products are produced at a reduced cost. It has also led to time-saving in manufacturing where the items generated per unit time increase. China is one of the countries that are experiencing industrial growth and advancement in modern technologies in production and distribution as well as supply chains and logistics. Having this information, Australian Ugg Pty has a reason to smile because of the assurance that the recent advancement in technology will positively affect the international marketing campaign of their product in China. Conclusion Many factors affect the international marketing campaign of a product to a new country. Wise is the marketing manager who conducts prior research to know how some of these factors may affect the whole process of launching the product. While a product may be having a significant public command in the host country, it should be appreciated that different countries have different cultures, tastes, preferences, and policies that differ to those of any other country. This fact justifies the importance of market analysis before joining the global market. References Ahmed, S. (2014). 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